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Services
XLR8 offers B2B SaaS, AI and Services companies an a-la-carte range of growth services tailored to company stage of growth, sales team size, offering complexity, desired meeting velocity and level of preparedness to scale.
CRO as a Service
Designed for early stage Founders, and non US-based startups, facing time and resource constrained GTM challenges. CRO as a Service delivers steady, proven leadership across critical elements of GTM strategy and execution.
Channel XLR8
XLR8’s deep channel expertise across multiple channel environments helps to design and build world class Channel Partner Ecosystems for optimized indirect solution sales.
Go-to-Market Strategy
We tackle market segmentation, Persona and ICP refinement, sales process automation, sales/marketing alignment, enablement tools, and growth hiring strategy to position you for validated PMF, sustainable growth and successful scaling.
Sales CoPilot
After generating the initial spark of interest, our advanced solution sales, domain expert, Account Execs will co-sell with your team, manage discovery meetings, accelerate pipeline velocity, support proposal development and advance qualified deals thru to Closed.
Pipeline Generation
Our expert team, data, tech and process combine to generate qualified leads til your sales team cries “Uncle!”.
Conference Revenue Optimization Process (CROP)
Did you know, on average, 22% of marketing spend goes to Conferences? And nearly all companies sub-optimize. At XLR8 we’ve got Conference ROI down to a science.
Use Cases
Fast-Track Your Go-to-Market
You’ve nailed product-market fit and are ready to bring in customers. But building a team from scratch is costly and time-consuming. XLR8 helps you accelerate your go-to-market strategy with flexibility and contract to hire options.
Test New Frontiers
You’re eager to pilot a new product, vertical, or market, but you don’t want to take the focus off of your core sales and marketing efforts. XLR8 lets you accelerate innovation and new market discovery while keeping your existing engine running smoothly.
Scale at Full Throttle
Your product is gaining traction in key segments—now it’s time to accelerate and capture the full opportunity. XLR8 helps you scale efficiently, so you can turn momentum into market dominance.
Do More with Less-Faster
Limited resources shouldn’t limit your growth. Whether it’s time, budget, bandwidth or expertise, XLR8 helps you drive sales and pipeline generation, so you can maximize revenue without overextending your team.
CRO as a Service
Identifying the right timing to add a Chief Revenue Officer is a challenge. Building out a team, processes, and hiring an early stage CRO too early can burn a lot of precious capital.
And for non US based companies looking to establish a US beachhead, full time hires can be both costly and risky.
XLR8 provides fractional CRO services along with a-la-carte sales services - as you need them on an on-demand basis.
In addition, you can contract to hire sales team members once they’ve proven themselves as XLR8 team members.
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Go-to-Market Strategy
XLR8 GTM Partners delivers a high-impact, execution-driven go-to-market consulting solution designed to accelerate revenue growth for B2B technology startups. Our approach combines deep expertise in market positioning, ICP refinement, and persona development with hands-on execution, including customized data enrichment, CRM and tech stack optimization, and personnel recruitment and training. Leveraging our team for multi-stakeholder ABM and strategic prospect engagement, we help clients penetrate top-tier "kingmaker" accounts with precision. By aligning sales, marketing, and operations, we ensure scalable, repeatable success in selling complex SaaS solutions to corporate enterprises.
Pipeline Generation
Building and executing robust outbound strategies to generate market demand through Ideal Customer Profile (ICP) identification, development and implementation of a robust multi-touch, multi-channel pipeline development campaigns. Once we get velocity we iterate quickly, A/B test, optimize messaging by persona and role, and help our clients to accelerate scaling.
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Sales Copilot
We work alongside your team to move opportunities through the pipeline and close more deals. We help facilitate meaningful conversations, uncover key insights, create and deliver compelling proposals, address objections, and drive deals across the finish line to closure.
Channel XLR8
To enhance indirect sales coverage and boost end-customer satisfaction, XLR8's seasoned Channel Executives collaborate with you to develop a robust channel ecosystem. Our comprehensive services include:
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Ideal Partner Profiling (IPP): Identifying partners that align with your strategic objectives.
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Territory Mapping: Defining optimal geographic coverage to maximize market penetration.
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Target Partner List Development: Curating a list of potential partners tailored to your goals.
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Partner and Coverage Strategy: Crafting approaches to engage and nurture channel partner, effective presence across markets.
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Channel Pricing Matrices and Bid Support: Establishing pricing structures and assisting in proposal development.=
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Incentive Structuring: Designing motivational programs to drive partner performance.
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Reporting Frameworks: Implementing systems to monitor and evaluate channel activities.
Beyond strategic planning, we facilitate introductions to carefully selected partners
Conference Revenue Optimization
Leverage XLR8’s proprietary Conference Revenue Optimization Platform to optimize conference Meeting Generation and Conference ROI. Let’s talk about your annual conference budget, historical conference revenue generation and assess how XLR8 can materially impact your conference spend ROI.